Beware of products that have too many 5 star reviews. Reviews such as, “ I purchased this product at a discounted rate in exchange for trying it and giving my honest feedback.” or even worse, “I was given this product in exchange for an honest review.”
Any product that has even one of these reviews is probably loaded with other five star reviews from people that fail to mention they received the item for free or at great discount.
Even a “verified purchase” can be a fake review. Check the reviewers history by clicking on their name. Is this the only product they’ve ever reviewed? If so they probably were paid by the company for their review or were given the money for the product.
Or if you see that the reviewer has posted tons of 5 star reviews, they do so knowing that vendors will send them free products. These people often have “badges” that say “Top 1000 Reviewer.”
Amazon has said that they are going to look into such devious practices but as of yet have failed to do so.
Look for one to three star reviews to get a more realistic view of the product. Finally, check the most recent reviews. Caveat emptor!
Update: I just read an article on the Huffington Post website. They reported on services that will post 5 star reviews for as little as $5 per review. Furthermore, these reviews look extremely authentic.