How To Read Amazon Reviews

Beware of products that have too many 5 star reviews.  Reviews such as, “ I purchased this product at a discounted rate in exchange for trying it and giving my honest feedback.” or even worse,  “I was given this product in exchange for an honest review.”
Any product that has even one of these reviews is probably loaded with other five star reviews from people that fail to mention they received the item for free or at great discount.
Even a “verified purchase” can be a  fake review. Check the reviewers history by clicking on their name. Is this the only product they’ve ever reviewed? If so they probably were paid by the company for their review or were given the money for the product.
Or if you see that the reviewer has posted tons of 5 star reviews, they do so knowing that vendors will send them free products. These people often  have “badges” that say “Top 1000 Reviewer.”
Amazon has said that they are going to look into such devious practices but as of yet have failed to do so.
Look for one to three star reviews to get a more realistic view of the product. Finally, check the most recent reviews. Caveat emptor!

Update: I just read an article on the Huffington Post website. They reported on services that will post 5 star reviews for as little as $5 per review. Furthermore, these reviews look extremely authentic.

Amazon wins Braindead Award

Recently, Amazon sent me an email asking that I update my website information regarding my account. When I tried to do so I received a message that my website contained a word that was not allowed. I contacted them via “live chat” and was told my website name was not allowed in as it contained a trademarked word “jet”….! According to the representative I was chatting with, “Jet City Comics” owns the rights to the word “jet”.
This is what I found on the internet:
There are limitations on trademark rights.
– the name has to be regarded as distinctive, not just any old common word. No one, for instance, would be allowed to claim a trademark for the common drink “Cola”
-if you have a trademake, you cannot claim it for things unrelated to your business. Thus, while MacDonalds has a trademark on the “Big Mac” BURGER, that would not necessarily disallow another business in an unrelated field from using the name or something like it (provided they were not CONFUSING customers or trying to trade in on your success). And of course having a trademark to a particular service or sandwich or whatever does not prevent others from offering the same type of product or service (they just can’t use your registered name!)
Also “Darkjet” is one word not two – so it’s completely different from the “jet” in “Jet City Comics”. I wonder who has the trademark to the words “city” and “comics.”
And ,hey, Amazon…what about the Swifter Wet Jet? Are you going to remove that product from your website?
If anyone can help me with this, please contact me at